Abstract: Systems disclosed herein are directed to a powered retail signage assembly having, inside a housing, a multi-layer translucent indicia panel and a light source panel emitting light to the rear of the multi-layer translucent indicia panel. The multi-layer translucent indicia panel includes a front tinted layer forming an indicium exposed on a front surface of the housing and a rear diffusion layer laminated with the front tinted layer at the back of the front tinted layer. The light emitted from the light source panel is diffused by the diffusion layer and transmitted through the tinted layer. The indicium appears brighter or darker than the front surface of the housing based on an external light condition.