Abstract: A hand-held ball hitting training device includes a resilient semi-flexible rod bendable upon impact by a bat, a handle component attached on one opposite end of the rod, a ball simulation component attached on the other opposite end of the rod, a hand grip-defining sleeve disposed about the handle component and captured between outer and inner annular collars formed thereon, a securement element fitted over the rod and adjacent to the inner collar of the handle component and having a longitudinal split in a side thereof, and an anchor strap having a first loop portion fitted about the handle component adjacent to the inner collar and seated in an annular recess in the handle component and under the securement element and a second loop portion attached to the first loop portion and extending outwardly therefrom through the split in the securement element.