Abstract: A method is provided in one example embodiment and includes identifying a user in a computer-implemented matching system as having paid a fee for additional promotion of the identified user during a promotional period; and, during the promotional period, providing an increased number of impressions for the identified user to achieve a promotional target with respect to the user, in which the impressions comprise presenting the identified user to other users in the computer-implemented matching system. The method further includes providing evidence to the identified user of each of the impressions during the promotional period; and providing at least one premium service to the identified user to enable the identified user to optimize use of the computer-implemented matching system.