Abstract: Aspects of the disclosure provide for pre-deal and in-deal or live demand and allocation forecasting. For instance, historical data including information about prior completed offers may be accessed and used to generate a plurality of training input features and a plurality of training output features. These may be used to train a pre-deal demand model configured to generate a demand prediction for a new offer based on a plurality of input features for the new offer. In addition, these may be used to train a live demand model configured to generate a demand prediction for an offer while the offer is open based on a plurality of input features for the offer. Still further, a plurality of potential allocation policies to the demand prediction to generate an allocation in real time while the offer is open.