Abstract: A first-party vendor provides a licensed first-party service on one or more electronic devices, the first-party service associated with a licensed third-party service provided by a third-party vendor on the electronic devices. A cloud service of the first-party vendor may host one or more third-party license keys that are securely accessible to the first-party service, each third-party license key pointing to a corresponding global third-party license issued by the third-party vendor for access to the third-party service on the electronic devices. In some examples, distribution of a third-party license key to a particular device may be based on a current affinity of that device to a particular third-party license type, as determined from a mapping agreed upon by the first-party and third-party vendors between one or more types of first-party licenses and one or more types of third-party license, and from the first-party license type currently associated with the device.