Abstract: Methods and systems for using mobile data to generate social graph information are disclosed. Using the social graph information for targeted advertising is further disclosed herein. Mobile data from a telecommunications network is received at one or more network servers and processed to generate node and edge information in a social graph. The mobile data may be used to infer relationships and develop a social graph profile for a node. The social graph profile can be used to implement targeted advertising. Data from the mobile network may also be merged with connected object data or data provided by Internet of Things (IoT) devices, allowing for the creation of social graphs according to interactions between users of devices as well as interactions with IoT devices. Targeting advertisements to nodes that have been within a definable proximity to connected products in the real world is also disclosed.