Patents by Inventor Nicholas Nyhan

Nicholas Nyhan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SYSTEM AND METHOD FOR EVALUATING AND/OR MONITORING EFECTIVENESS OF ON-LINE ADVERTISING
    Publication number: 20070156532
    Abstract: A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users.
    Type: Application
    Filed: March 16, 2007
    Publication date: July 5, 2007
    Applicant: DynamicLogic, Inc.
    Inventors: Nicholas Nyhan, Ronit Aviv
  • System and method for evaluating and/or monitoring effectiveness of on-line advertising
    Publication number: 20060129457
    Abstract: A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users.
    Type: Application
    Filed: February 7, 2006
    Publication date: June 15, 2006
    Applicant: DynamicLogic, Inc.
    Inventors: Nicholas Nyhan, Ronit Aviv