Abstract: Determining whether to transmit a reverse emergency message. An electronic computing device includes a network interface configured to receive one or more data feeds from one or more first network-connectable devices. The electronic computing device includes an electronic processor configured to determine that each data feed of the one or more data feeds is related to an incident based on content included in each data feed, a location from which each data feed was received, and a time associated with each data feed. The electronic processor is configured to determine a confidence value for the incident based on an incident type of the incident, a location type of the incident, and at least a portion of the data feeds. The electronic processor is configured to determine that the confidence value is above a predetermined threshold and transmit a reverse emergency message.