Abstract: Methods, systems, and apparatuses, including computer programs encoded on a computer storage medium, for providing data related to conversion paths. In one aspect, a plurality of conversion paths are received. Each conversion path includes one or more user interactions that include a plurality of dimensional data. A priority sorted list of dimensions is received and dimensional data is selected from each user interaction based on the sort list of dimensions. Each conversion path is converted into a dimensional path, and each dimensional path includes dimensional elements that corresponds to user interactions of the conversion path. Each dimensional element comprises the selected dimensional data from the corresponding user interaction. The plurality of dimensional paths are aggregated together based upon the number of dimensional elements within each dimensional path and the dimensional data of the dimensional elements. Reports can be generated using the aggregated dimensional data.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium including receiving first information as to completion of at least a first conversion and a second conversion by a user, grouping the received first information into at least one sequence of events, receiving second information as to which conversions are to be included in a report, and a time frame with respect to completion of the conversions, extracting information from the at least one sequence of events that is pertinent to the received second information, and providing the extracted information in the form of a report.

Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for aggregating conversion paths utilizing user interaction grouping. In one aspect, information regarding a plurality of conversion paths is received. Each conversion path includes one or more user interactions that include a plurality of dimensional data. A sorted list of grouping definitions that includes one or more group rules is received and the conversion paths are converted into group paths based upon the one or more group rules. Each group path includes one or more group elements corresponding to each user interaction of a corresponding conversion path. The plurality of group paths are aggregated based upon the number and order of group elements within each group path. Information regarding the aggregated group paths can then be provided, for example, through a report.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium including receiving user interaction data, wherein the user interaction specifies user interactions with content items and conversion items. A conversion item is a user action that satisfies a predetermined conversion criteria. The method includes receiving conversion data including conversion path data for a plurality of conversion paths, wherein each conversion path includes user interaction data prior to and including a conversion event. The method includes determining a first interaction, an assist interaction or a last interaction with content items for the conversion event. The method includes providing an ability to define a segment, using a processor, the conversion path data based on path-level dimensions and path-level metrics.

Abstract: Methods, systems, and apparatuses, including computer programs encoded on a computer storage medium, for providing data related to conversion paths. In one aspect, a plurality of conversion paths are received. Each conversion path includes one or more user interactions that include a plurality of dimensional data. A priority sorted list of dimensions is received and dimensional data is selected from each user interaction based on the sort list of dimensions. Each conversion path is converted into a dimensional path, and each dimensional path includes dimensional elements that corresponds to user interactions of the conversion path. Each dimensional element comprises the selected dimensional data from the corresponding user interaction. The plurality of dimensional paths are aggregated together based upon the number of dimensional elements within each dimensional path and the dimensional data of the dimensional elements. Reports can be generated using the aggregated dimensional data.