Abstract: In the present disclosure provides a method and system for locking content, such as video discs, until a release date having a first server configured for generating a daily key, a firewall couple to the first server for securing the content thereof and a second server for hosting an Internet webpage for publishing the daily disc key and coupled via the firewall to the first server for receiving the daily key therefrom. An end-user video disc player may be configured to connect to the second server via the Internet and includes executable code for retrieving the daily key from the second server or for providing a user interface for manually entering the daily key from the second server.