Abstract: Methods and systems for performing comprehensive predictive analysis and modeling in a wager gaming environment are provided. Statistical calculations for deriving predictive values for a patron behavior in a casino or gaming environment may include various criteria, including but not limited to wager gaming activities, resort/hotel usage, dining/meals, non-gaming point of sale transactions, entertainment expenditures, coupon/prize redemption, “comps” provided, etc. In some implementations, a plurality of predictive models may be used. One or more criteria may be used to evaluate and/or rank the predictive models. For example, such an evaluation and/or ranking may be based, at least in part, on a correlation coefficient or a function thereof. In some such implementations, an evaluation and/or ranking may be based, at least in part, on a comparison of the coefficient of determination, R2, corresponding to each predictive model.