Abstract: An improved system and method of providing offer groups to curate an offer list of promotional offers from multiple offer sources in an online service is provided. Components for offer groups support operations accessible through a graphical use interface for creating, editing, joining, and searching for offer groups, as well as curating and viewing offers of offer groups. Such operations may be governed according to rules of membership of an offer group, roles of members of an offer group, rules of visibility of an offer group, and rules of curating promotional offers for the list of promotional offers of the offer group. A user may create an offer group which others may join to participate in curating offers of interest to the group. Or users may identify and join offer groups of interest to browse curated lists of promotional offers pertaining to those interests.

Abstract: An improved system and method for generating offers from marketing communications is provided. Marketing communications, including marketing emails, may be received, and offer information may be extracted from the marketing communications. A marketing message retrieved may be parsed to identify and extract offer information including the brand, headline text, description, and other content. Offers may be generated from the offer information extracted from the marketing communications, and may be stored in persistent storage for serving to users of an online offer service through a variety of user interfaces. In various embodiments, messages identified from recognized brands may be presented in a graphical user interface for a user to read with messages from unrecognized brands. Furthermore, either the message or an offer generated from a message may be displayed in various embodiments through a variety of user interfaces where its relevance may be specified by a user's interests.

Abstract: An improved system and method of providing offer groups to curate an offer list of promotional offers from multiple offer sources in an online service is provided. Components for offer groups support operations accessible through a graphical use interface for creating, editing, joining, and searching for offer groups, as well as curating and viewing offers of offer groups. Such operations may be governed according to rules of membership of an offer group, roles of members of an offer group, rules of visibility of an offer group, and rules of curating promotional offers for the list of promotional offers of the offer group. A user may create an offer group which others may join to participate in curating offers of interest to the group. Or users may identify and join offer groups of interest to browse curated lists of promotional offers pertaining to those interests.

Abstract: An improved system and method of providing offer groups to curate an offer list of promotional offers from multiple offer sources in an online service is provided. Components for offer groups support operations accessible through a graphical use interface for creating, editing, joining, and searching for offer groups, as well as curating and viewing offers of offer groups. Such operations may be governed according to rules of membership of an offer group, roles of members of an offer group, rules of visibility of an offer group, and rules of curating promotional offers for the list of promotional offers of the offer group. A user may create an offer group which others may join to participate in curating offers of interest to the group. Or users may identify and join offer groups of interest to browse curated lists of promotional offers pertaining to those interests.

Abstract: An improved system and method for generating offers from marketing communications is provided. Marketing communications, including marketing emails, may be received, and offer information may be extracted from the marketing communications. A marketing message retrieved may be parsed to identify and extract offer information including the brand, headline text, description, and other content. Offers may be generated from the offer information extracted from the marketing communications, and may be stored in persistent storage for serving to users of an online offer service through a variety of user interfaces. In various embodiments, messages identified from recognized brands may be presented in a graphical user interface for a user to read with messages from unrecognized brands. Furthermore, either the message or an offer generated from a message may be displayed in various embodiments through a variety of user interfaces where its relevance may be specified by a user's interests.