Abstract: A server computer is programmed or adapted to register drivers and customers. Registered customers log into the system and generate booking inquiries which are received by the system. In response to a booking inquiry, the system searches among registered drivers for available drivers corresponding to the request and presents to the customer a list of available drivers. The system may receive a booking request selecting one of the available drivers for hire. The booking request is added to a booking request list for the selected driver, and a voice message is generated and forwarded to the selected driver indicating receipt of the booking request and alerting the selected driver to log in to the system to review new booking requests. When a driver logs in to the system, a list of pending booking requests is provided, allowing the driver to accept or decline any of the pending booking requests.