Abstract: A radio broadcast system includes a vehicle-based radio system that receives radio broadcasts via digital satellite transmission from a transmitting facility and provides two-way communication with a vehicle communications central facility. The transmitting facility broadcasts a number of different channels of programming content (music, news, etc.) along with one or more separate streams of radio advertisements. The advertisements are received by the vehicle radio system which selects and stores certain advertisements targeted to the vehicle user based on user or vehicle data. The broadcasted radio streams received by the vehicle radio system contain intermittent advertising slots and the system monitors the channel selected by the vehicle operator for markers that identify these advertising slots. Once a marker is detected, one of the stored advertisements is accessed and inserted into the advertising slot for playback as a part of the selected broadcast stream.

Abstract: A radio broadcast system includes a vehicle-based radio system that receives radio broadcasts via digital satellite transmission from a transmitting facility and provides two-way communication with a vehicle communications central facility. The vehicle system includes a radio broadcast receiver, a vehicle radio, an advertising control unit, and a vehicle communications device. The transmitting facility broadcasts a number of different channels of programming content (music, news, etc.) along with one or more separate streams of radio advertisements, all of which are received by the radio broadcast receiver. The received advertisements are provided to the advertising control unit which selects certain advertisements targeted to the vehicle user based on user or vehicle data and stores the selected advertisements on a recording device that is included with the advertising control unit.