Abstract: Systems and methods of the invention relate to a computing device that can be configured to manage communications between a merchant mobile device and a customer mobile device, wherein such communications can be utilized to communicate an event request for proposal to which a particular merchant can respond with a customized merchant proposal. The computing device and related communications afford one or more merchants to selectively respond to specific customer event requests as well as having the merchant responses be tailored to each customer event request. Upon a customer acceptance received from the customer mobile device, an acceptance code can be delivered to the merchant for redemption of the merchant proposal.