Abstract: Representative embodiments disclose mechanisms to increase readability and/or engagement of search results on a mobile device while minimizing the bandwidth consumed by transferring search results from the search system to the mobile device. A search results page comprises a plurality of containers adapted to hold content of a content type such as text, rich media, hidden content, and so forth. When the search results page is downloaded to the mobile device, only content that is visible through a viewport on the screen on the mobile device is downloaded. The content that is visible can be adjusted to enhance readability and/or engagement based on the type of content displayed such as by adjusting size, spacing, color/highlights, animations, and so forth. Content that is not visible in the viewport is not downloaded until it becomes visible in the viewport or is predicted to become visible in the viewport.

Abstract: Representative embodiments disclose mechanisms to increase readability and/or engagement of search results on a mobile device while minimizing the bandwidth consumed by transferring search results from the search system to the mobile device. A search results page comprises a plurality of containers adapted to hold content of a content type such as text, rich media, hidden content, and so forth. When the search results page is downloaded to the mobile device, only content that is visible through a viewport on the screen on the mobile device is downloaded. The content that is visible can be adjusted to enhance readability and/or engagement based on the type of content displayed such as by adjusting size, spacing, color/highlights, animations, and so forth. Content that is not visible in the viewport is not downloaded until it becomes visible in the viewport or is predicted to become visible in the viewport.