Abstract: Apparatuses, methods, and systems for generating short messages for electronic messages of electronic marketing messages. One method includes receiving, by a server, information related to the electronic marketing message, receiving, by the server, a plurality of N short messages (text) generated based on the received information from a generative text engine model, reducing, by the server, the plurality of N short messages down to M short messages, displaying messages based on the M short messages to a merchant user, identifying merchant actions in response to the displaying of the messages based on the M short messages, and fine-tuning, by the server, the generative text engine model based on the identified merchant actions.