Abstract: A display system includes a plurality of smart products arranged in a physical display setting in a retail store and being available for purchased by a customer, a display screen located behind the plurality of smart products, an input device and a controller coupled to the input device and to the display screen. The controller is configured to receive an indication from the input device to instruct digital media content to be displayed on the display screen. The digital media content includes a sequence of frames of digital images that describe information related to functional features of at least a first smart product and a second smart product on physical display in front of the display screen including the functional features of how the first smart product is interconnected to the second smart product so that the first smart product prompts the second smart product to perform a function.

Abstract: A display system includes a plurality of smart products arranged in a physical display setting in a retail store and being available for purchased by a customer, a display screen located behind the plurality of smart products, an input device and a controller coupled to the input device and to the display screen. The controller is configured to receive an indication from the input device to instruct digital media content to be displayed on the display screen. The digital media content includes a sequence of frames of digital images that describe information related to functional features of at least a first smart product and a second smart product on physical display in front of the display screen including the functional features of how the first smart product is interconnected to the second smart product so that the first smart product prompts the second smart product to perform a function.

Abstract: A display system and method of displaying media content on a display screen includes a processor that receives from an input device an indication that one of a plurality of vignettes has been selected. The selected vignette is accessed from a data store. Each vignette includes digital media content. The digital media content is instructed by the processor to be played on a display screen located behind a plurality of smart products that are on display. Each smart product is positioned relative to the display screen at a set location. The digital media content includes a sequence of frames of digital images including frames that produce a halo of light behind a smart product being described in the frames.

Abstract: A display system and method of displaying media content on a display screen includes a processor that receives from an input device an indication that one of a plurality of vignettes has been selected. The selected vignette is accessed from a data store. Each vignette includes digital media content. The digital media content is instructed by the processor to be played on a display screen located behind a plurality of smart products that are on display. Each smart product is positioned relative to the display screen at a set location. The digital media content includes a sequence of frames of digital images including frames that produce a halo of light behind a smart product being described in the frames.