Patents by Inventor Nico Van de Bovenkamp

Nico Van de Bovenkamp has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Dynamic ad insertion decision-making for linear live TV
    Patent number: 11900411
    Abstract: Example methods and systems for ad insertion decision-making comprise: identifying an ad insertion opportunity in which an underlying advertisement is available for replacement by an addressable advertisement; determining a first expected revenue corresponding to presentation of the addressable advertisement and a first expected cost corresponding to presentation of the addressable advertisement, wherein the first expected cost is based on a current pacing of an advertisement campaign of the addressable advertisement; determining a second expected revenue corresponding to presentation of the underlying advertisement and a second expected cost corresponding to presentation of the underlying advertisement, wherein the second expected cost is based on a current pacing of an advertisement campaign of the underlying advertisement; determining an expected value of the ad insertion based on the first and second expected revenues and the first and second expected costs; and causing performance of the ad insertion bas
    Type: Grant
    Filed: October 9, 2020
    Date of Patent: February 13, 2024
    Assignee: Roku, Inc.
    Inventors: Jonathan Sullivan, Yves Greatti, Thomas Harrington, Nico Van de Bovenkamp, Caleb Goertel, Marco Huertas
  • Dynamic Ad Insertion Decision-Making for Linear Live TV
    Publication number: 20210110430
    Abstract: Example methods and systems for ad insertion decision-making comprise: identifying an ad insertion opportunity in which an underlying advertisement is available for replacement by an addressable advertisement; determining a first expected revenue corresponding to presentation of the addressable advertisement and a first expected cost corresponding to presentation of the addressable advertisement, wherein the first expected cost is based on a current pacing of an advertisement campaign of the addressable advertisement; determining a second expected revenue corresponding to presentation of the underlying advertisement and a second expected cost corresponding to presentation of the underlying advertisement, wherein the second expected cost is based on a current pacing of an advertisement campaign of the underlying advertisement; determining an expected value of the ad insertion based on the first and second expected revenues and the first and second expected costs; and causing performance of the ad insertion bas
    Type: Application
    Filed: October 9, 2020
    Publication date: April 15, 2021
    Inventors: Jonathan Sullivan, Yves Greatti, Thomas Harrington, Nico Van de Bovenkamp, Caleb Goertel, Marco Huertas