Abstract: A modular fishing lure holder includes a generally cylindrical lure housing having an outer housing clip that serves to attach the holder to a user's person. The housing clip may be integral with the lure holder body or it may be incorporated in a frictionally fitted collar. Exterior clamps or hinge accessories may be provided to allow for a plurality of the lure holders to be linked together. The outer housing clip also includes a cylindrical clip attachment with a hook shaft clamp near one of the lure housing ends to frictionally hold the lure in place by sliding the hook therein.