Abstract: A computer implemented business method for the purchase of a message endorsement and transmission between two associated individuals wherein a marketer establishes an endorsement agreement and a transaction with an individual subscriber in which the subscriber agrees to transmit the marketer's message to the subscriber's own peers and associates, and such transmissions are executed so that they are consistent with the marketer's intent, and verifiable to a degree that compensation can be made to the individual, as a micro-endorser of the content, for each transmission. Once the agreement has been made, the endorser assigns the marketer's message to be transmitted as content to other individuals who attempt to contact the endorser through a communication network. The transmission is verified and the endorsing individual is compensated.