Abstract: The invention pertains to a novel method for enhancing clarity and reducing the acidity of brewed coffee beverages. By incorporating potassium bicarbonate into either 1) roasted coffee beans (whole or ground) or 2) instant coffee granules, or 3) by providing potassium bicarbonate mixed with a carrier which can be added directly to brewed coffee, the turbidity of the resulting brewed coffee is significantly decreased, thereby improving its visual appeal. Additionally, the acidity of the brewed coffee is lowered, making it more palatable and potentially alleviating gastrointestinal discomfort often associated with acidic beverages. The process allows for customization based on the desired strength of the coffee and the chosen brewing method. This innovation presents a promising solution to enhance the overall quality and consumer satisfaction of coffee products.