Abstract: This application describes a handle of simple concept, destined for use with deformable hand-held containers, particularly large soft-drink bottles, that does not change in any significant way the appearance of the container, that is easily integrated in the existing fabrication processes of the end product, and that does not interfere with the distribution or the customary end-use of the product. Said handle consists of a flexible strap, semi-permanently fastened at its ends to the exterior of the container in a lengthwise position. The handle is thin and resilient, such that its application requires minimal change in the existing production methods, and it is unobtrusive, so that its presence does not modify existing packaging methods of the products and does not require the end-user to modify his or her habitual method of using the product.