Abstract: A computing system and methods that enable a Facet-based virtual layer to the social graph of an online service for network users. Virtual Personality Facets are provided so that users may role play, experiment with different personalities, or disguise their identity. Facets of personality may be represented by multiple virtual digital representations, such as avatars, of users in an online service having a social graph that allows a virtual representation. Facets may be designated as untraceable or traceable. A user may have multiple Facets, and may activate a Facet to be displayed to the other network users. Information about the user may be withheld if the Facet is designated to be untraceable.

Abstract: A system and methods that enable virtual social profiles for digital representations of users. Comment/voting opportunities are provided so that users may vote or comment on profile contributions for a digital representation in a social online service. Such opportunities may also be managed by users. The act of voting on a comment/voting opportunity may increase a number of points associated with the comment. Once a comment opportunity is voted on by other users, it becomes a comment and contributes to a social profile of a targeted user. Consequentially, users may also be ranked and classified based on the perceptions of others.

Abstract: A system and methods that enables virtual social interactions for digital representations through the use of virtual objects. A digital representation may be a three-dimensional avatar or a two-dimensional image, and may be animated or static. A power item is received via a network, the power item being a virtual object that is associated with one or more predetermined virtual actions. The power item is stored in a memory medium that is accessible to a computing device. The power item is associated with a first digital representation which is displayed on a screen, the first digital representation being a representation of a first user in a network service. The power item is then triggered, and a second digital representation is transformed based upon the power item, the second digital representation being a representation of a second user in a network service.

Abstract: A method of projecting information about a user from a device associated with the user to at least one device associated with a group of friends, comprising: receiving from the user a set of contacts, storing the set of contacts in the device associated with the first user; permitting the user to define a group of friends, wherein the group of friends comprises members of the first set of contacts; and storing the first group of friends. User information to be projected to the group of friends is received, device contact information from the set of contacts for each member of the group of friends is retrieved from the device and used to transmit the information to the group of friends; and, confirmation that the information has been associated with the user is received from at least a subset of the devices.