Abstract: A packaging for a cosmetic fluid sprayable by an air-intake pump comprised of a flexible pouch having on one of the peripheral bands thereof, an insert for fastening the pump, the insert opening into the pouch, and by a peripheral frame, the insert cooperating with the frame in the usage position of the packaging. The pouch is connected to the frame along the entirety of its peripheral bands in order to ensure that the pouch is immobile along the entire height of same, the width of the frame being greater than or equal to the width of the peripheral band of the pouch extending from the lateral seam between the peripheral seam of the pouch and the lateral side of the pouch, the frame being open on at least 80% of the front surfaces of the pouch, the lower part of the frame forming a base, the frame consisting of two identical shells between which the pouch is secured.