Abstract: Techniques to provide service discovery via personal area network protocols. A personal area network is generally a network that covers only a few feet or meters of physical space. Personal area networks can be wired or wireless. Wired personal area networks include, for example, Universal Serial Bus (USB) and IEEE 1394 (or FireWire) connections. Wireless personal area networks can include, for example, IrDA, Bluetooth, UWB, Z-Wave and ZigBee. Service discovery results in indication of services that are available via the personal area network and not necessarily the physical devices that provide the services. A wireless device may utilize DNS formatted data over a Bluetooth connection to determine services that are available from other Bluetooth devices within range.