Abstract: A method of prioritizing network efforts using customer impact. The method comprises calculating a total revenue of each of the plurality of cell towers by summing up each revenue of a cell tower as a top cell tower for a mobile communication device, ranking the plurality of cell towers based on their total revenues, categorizing the cell towers based on the revenue ranking, and categorizing top cell towers of a retail store of a wireless carrier that maintains the cell towers as category one cell towers, whereby category one cell towers have the highest priority in the categorization system, whereby maintenance, spare parts, expansions, and upgrades are promoted based on the categorization of cell towers.

Abstract: A method of sending proactive notification of potential wireless communications service impacts. The method comprises when a top cell tower on a user equipment's notification cell tower list is forecast to have potential service impact, wherein a top cell tower is the cell tower with the most traffic volume usage by a user equipment on a notification cell tower list of the user equipment, sending a notification to the user equipment a predefined period of time before the potential service impact is forecast to occur, wherein the format of the notification is selected based on at least one of the type of a subscriber of the user equipment, a wireless communications service plan type, a call pattern, an interaction-with-customer-service pattern, and a churn risk level, wherein a churn risk level corresponds to a possibility of a subscriber transferring to another mobile communication network.