Patents by Inventor Nihar Niranjan Mehta

Nihar Niranjan Mehta has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Optimization of network-transferred multi-card content items
    Patent number: 10997624
    Abstract: Techniques for optimizing network-transferred multi-card content items are provided. In one technique, a first content item selection event is initiated that involves a set of content delivery campaigns that includes a content delivery campaign that includes a content item that comprises multiple cards. The content delivery campaign is selected and the content item is transmitted to a first computing device, where the multiple cards have a first card configuration. One or more events that are associated with the first computing device displaying at least one card of the plurality of cards is identified. Based on the events, a second card configuration is determined. Another content item selection event that involves the content delivery campaign is initiated and the content delivery campaign is selected. The content item is transmitted to a second computing device, where the multiple cards have the second card configuration.
    Type: Grant
    Filed: June 30, 2018
    Date of Patent: May 4, 2021
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Lihong Pei, Yaolin Wang, Jie Xiao, Shu Zhang, Rohan Rajiv, Nihar Niranjan Mehta, Rohan Koundal, Abhinav Singh, Roberto Alexis Rodriguez, Kean Loong Tan, Yanbo Ma, Yuhao Zhang
  • OPTIMIZATION OF NETWORK-TRANSFERRED MULTI-CARD CONTENT ITEMS
    Publication number: 20200005355
    Abstract: Techniques for optimizing network-transferred multi-card content items are provided. In one technique, a first content item selection event is initiated that involves a set of content delivery campaigns that includes a content delivery campaign that includes a content item that comprises multiple cards. The content delivery campaign is selected and the content item is transmitted to a first computing device, where the multiple cards have a first card configuration. One or more events that are associated with the first computing device displaying at least one card of the plurality of cards is identified. Based on the events, a second card configuration is determined. Another content item selection event that involves the content delivery campaign is initiated and the content delivery campaign is selected. The content item is transmitted to a second computing device, where the multiple cards have the second card configuration.
    Type: Application
    Filed: June 30, 2018
    Publication date: January 2, 2020
    Inventors: Lihong Pei, Yaolin Wang, Jie Xiao, Shu Zhang, Rohan Rajiv, Nihar Niranjan Mehta, Rohan Koundal, Abhinav Singh, Roberto Alexis Rodriguez, Kean Loong Tan, Yanbo Ma, Yuhao Zhang