Patents by Inventor Niket Arora

Niket Arora has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20140337147
    Abstract: A video advertisement is presented to a user in a teaser video window overlaying a content page. When the user interacts with the video advertisement in the teaser video window, the teaser video window is expanded to a full-size video window over a predetermined amount of time. The video expansion is substantially smooth and the video continues to play in the window during the expansion. The full-size video window may be accompanied by a mini-site overlaying the content page, and providing additional information to the user. If the user interacts with the content page, the full size video window is reduced in size to the teaser video window and the user may interact with the content page.
    Type: Application
    Filed: May 13, 2013
    Publication date: November 13, 2014
    Applicant: Exponential Interactive, Inc
    Inventors: Dilip DaSilva, Niket Arora, Madhukar Sharma