Abstract: A computer-implemented method for providing merchant recommendation data based on candidate merchant input data is provided. The method is implemented using a computing device in communication with a memory. The method includes storing transaction data for a plurality of model merchants within the memory, storing model merchant data for each of the plurality of model merchants within the memory, wherein the model merchant data includes geographic attributes associated with each of the model merchants, generating a location model by comparing the transaction data for each model merchant and the model merchant data for each model merchant, receiving candidate merchant input data for a candidate merchant, and providing, based on the location model and the candidate merchant input data, merchant recommendation data for the candidate merchant, wherein the merchant recommendation data includes at least one of a recommended merchant location and a recommended merchant type.

Abstract: A method for linking browsing data to transaction history includes: storing, in a database, a plurality of consumer profiles, wherein each consumer profile includes data related to a consumer including at least a plurality of consumer demographic characteristics and a plurality of transaction data entries across a plurality of merchants, each transaction data entry corresponding to a payment transaction involving the related consumer; receiving, by a receiving device, browsing data, wherein the browsing data includes webpage browsing history and a plurality of browser-associated demographic characteristics; identifying, by a processing device, at least one consumer profile of the plurality of consumer profiles where at least a predefined number of the included plurality of consumer demographic characteristics correspond to the plurality of browser-associated demographic characteristics; and associating, in the database, each of the identified at least one consumer profile with the webpage browsing history inc