Abstract: Methods and arrangements are provided for the optimized configuration of media bundles to facilitate media presentations on client devices. In particular, media bundles are submitted by content providers for displaying media presentations associated with a video or audio product. The media bundles can contain instructions for presenting content, as well as digital media assets for use in media presentations. The media bundles are then optimized for the formatting and presentation of media content based on the unique display and usage characteristics of the client device, and are displayed on the client device in the optimized fashion.