Abstract: A method is disclosed for displaying two series of content items simultaneously on a certain screen area. The method includes receiving user signals regarding user attention to the already displayed items of a first series of text items, extracting an indication that the user attention is focused outside a certain zone, and displaying a second series of content items on the certain zone. The second series of content items may include advertisements, textual items or images. The certain screen area may serve a mobile device having a touch screen. Alternatively, the user signals are provided by tracking a user eye. The user signals may indicate that the user scrolls the first series of content items in a certain direction for displaying further content items of the first series exposable at the certain direction while hiding instantly uninterested content items located in a countering direction. Thereby, the user signals identify a certain zone in the countering direction as being outside the user attention.

Abstract: A method for creating a user's address book in a database that creates a code associated with the user such that when the user's address book is updated, the updated information is imported into the platforms of members registered in the database through the code. A method for scanning a platform(s) of a user for Email IDs to determine if the Email ID already exists in the user's address book, and if it does not, checking the database for the existence of the Email ID, wherein if the Email ID is registered in the database, the user's address book is updated with the code of the user associated with the Email ID, and the code is subsequently imported into the user's platforms. If the Email ID does not exist in the database, a link between the Email ID and the user's platform(s) is created and stored into long term memory.