Abstract: The present invention relates to a system and methodology to facilitate development, debug, and deployment of a notification platform application. This includes providing various editor and display tools that interact with diverse components of the application in the context of a dynamic framework and development environment adapted to the nuances of the components. Visual displays and interfaces are provided that depict the various components of an application along with the relationships between the components. Developers are then directed though the components of the application in a visual manner, wherein various editors can be invoked to design a portion of the application relating to the selected component. Other aspects include providing a debug environment for troubleshooting a notification application along with deployment options to install and execute the application.

Abstract: The present systems and methods disclose a system for personalizing computer functionality. End-users are provided with tools to easily write rich and complex preferences, for example, by using a plurality simple IF-THEN propositional logic. The preferences are then transformed into queries and executed efficiently on structured data. Preferences that are satisfied then execute actions such as providing notification or storing data in a particular folder. Furthermore, according to an aspect of the invention, data, logic, events, inter alia, are all schematized, thereby enabling sharing of data between application components and across applications.