Abstract: The privacy-preserving cookie generator implementations described herein create a privacy-preserving data structure (also called a privacy-preserving cookie herein) that is used to provide personalization for online services without user tracking. In some implementations the privacy-preserving cookie generator encodes a user profile (for example, based on a user's online activity) into a data structure that has naturally occurring noise and that efficiently supports noise addition. In one implementation a Bloom filter is used to create the encoded profile. Additional noise is injected into the encoded profile to create an obfuscated user profile in the form of a privacy-preserving data structure. The privacy-preserving data structure or cookie can be attached to an online service request and sent over a network to an online service provider which can use it fulfill the services request, providing a somewhat personalized result while the user's privacy is maintained.

Abstract: The privacy-preserving cookie generator implementations described herein create a privacy-preserving data structure (also called a privacy-preserving cookie herein) that is used to provide personalization for online services without user tracking. In some implementations the privacy-preserving cookie generator encodes a user profile (for example, based on a user's online activity) into a data structure that has naturally occurring noise and that efficiently supports noise addition. In one implementation a Bloom filter is used to create the encoded profile. Additional noise is injected into the encoded profile to create an obfuscated user profile in the form of a privacy-preserving data structure. The privacy-preserving data structure or cookie can be attached to an online service request and sent over a network to an online service provider which can use it fulfill the services request, providing a somewhat personalized result while the user's privacy is maintained.