Abstract: The present disclosure provides an advertisement tag management system for enabling management of a plurality of tags embedded on a plurality of web pages associated with one or more publishers. The advertisement tag management system includes a rule creation engine configured to define a plurality of rules for each of the plurality of tags embedded in each of the plurality of web pages, a receiving module configured to receive a first set of information associated with one or more event types on the corresponding one or more publishers, a tag execution engine configured to execute each of the plurality of tags based on a pre-determined criterion and a file generating module configured to generate a file based on changes in each of the plurality of tags. Each of the plurality of rules is defined based on the pre-determined criterion. The plurality of tags is contained in a tag container.