Abstract: Techniques for generating product images in a user's space. The techniques include: receiving, by a mobile device having a camera, information indicating a position in the user's space at which to place a proxy product model serving as a proxy for a product of a first type; generating, using augmented reality (AR), a visualization of the proxy product model, at the indicated position, in the user's space; receiving information indicating dimensions for the proxy product model; guiding, using AR, the user to capture one or more images of the user's space, with the mobile device, at one or more respective camera positions and/or orientations relative to the indicated position, in the user's space; obtaining, based on the information indicating the dimensions for the proxy product model and the one or more images of the user's space, at least one image of at least one product of the first type in the user's space; and displaying the at least one image of the at least one product.