Abstract: Embodiments are disclosed for multichannel content recommendation. The method may include receiving an input collection comprising a plurality of images. The method may include extracting a set of feature channels from each of the images. The method may include generating, by a trained machine learning model, an intent channel of the input collection from the set of feature channels. The method may include retrieving, from a content library, a plurality of search result images that include a channel that matches the intent channel. The method may include generating a recommended set of images based on the intent channel and the set of feature channels.

Abstract: A text summarization system auto-generates text summarization models using a combination of neural architecture search and knowledge distillation. Given an input dataset for generating/training a text summarization model, neural architecture search is used to sample a search space to select a network architecture for the text summarization model. Knowledge distillation includes fine-tuning a language model for a given text summarization task using the input dataset, and using the fine-tuned language model as a teacher model to inform the selection of the network architecture and the training of the text summarization model. Once a text summarization model has been generated, the text summarization model can be used to generate summaries for given text.

Abstract: Certain embodiments involve using machine-learning tools that include Bidirectional Encoder Representations from Transformers (“BERT”) language models for predicting emotional responses to text by, for example, target readers having certain demographics. For instance, a machine-learning model includes, at least, a BERT encoder and a classification module that is trained to predict demographically specific emotional responses. The BERT encoder encodes the input text into an input text vector. The classification module generates, from the input text vector and an input demographics vector representing a demographic profile of the reader, an emotional response score.

Abstract: The present disclosure includes systems, methods, and non-transitory computer readable media that utilize a genetic framework to generate enhanced digital layouts from digital content fragments. In particular, in one or more embodiments, the disclosed systems iteratively generate a layout chromosome of digital content fragments, determine a fitness level of the layout chromosome, and mutate the layout chromosome until converging to an improved fitness level. The disclosed systems can efficiently utilize computing resources to generate a digital layout from a layout chromosome that is optimized to specified platforms, distribution audiences, and target optimization goals.

Abstract: This disclosure relates to methods, non-transitory computer readable media, and systems that, based on a sparse textual segment, can use machine learning models to generate document variants that are both conforming to digital content guidelines and uniquely tailored for distribution to client devices of specific audiences via specific delivery channels. To create such variants, in some embodiments, the methods, non-transitory computer readable media, and systems generate suggested modifications to a draft document that correspond to features of content-guideline-conforming documents. Additionally, or alternatively, in certain implementations, the disclosed methods, non-transitory computer readable media, and systems generate suggested modifications to a draft document that correspond to features of audience-channel-specific documents.

Abstract: The present disclosure includes systems, methods, and non-transitory computer readable media that utilize a genetic framework to generate enhanced digital layouts from digital content fragments. In particular, in one or more embodiments, the disclosed systems iteratively generate a layout chromosome of digital content fragments, determine a fitness level of the layout chromosome, and mutate the layout chromosome until converging to an improved fitness level. The disclosed systems can efficiently utilize computing resources to generate a digital layout from a layout chromosome that is optimized to specified platforms, distribution audiences, and target optimization goals.

Abstract: The present disclosure includes systems, methods, and non-transitory computer readable media that utilize a genetic framework to generate enhanced digital layouts from digital content fragments. In particular, in one or more embodiments, the disclosed systems iteratively generate a layout chromosome of digital content fragments, determine a fitness level of the layout chromosome, and mutate the layout chromosome until converging to an improved fitness level. The disclosed systems can efficiently utilize computing resources to generate a digital layout from a layout chromosome that is optimized to specified platforms, distribution audiences, and target optimization goals.

Abstract: Disclosed are various embodiments for automatically creating on a computer analytics tags for different object types of website objects in web pages with analytics tracking capability in a dynamic tag management system. In one implementation, user input is received identifying a website object for tagging in the web pages and keywords are identified based on the user input. Based on the keywords, multiple occurrences of the website object in the web are identified, wherein the multiple occurrences of the website object correspond to multiple object types. The computer automatically creates analytics tags for the website object corresponding to object types. Based on the website object, an expansion object is identified and the computer automatically creates an analytics tag for the expansion object.

Abstract: Systems and methods provide for expanding user-provided content. User-provided input content is received via a user interface. Content that is relevant to the user-provided input content is identified from a repository of previously-generated content. The identified relevant content is divided into content sub-segments. From the content sub-segments, one or more pieces of candidate content are identified based on each content sub-segment's relevance to the received input content. At least one piece of identified candidate content is provided for display. A selection of one or more pieces of identified candidate content is received, such that the selected piece(s) of identified candidate content is appended to the received input content, thereby expanding the user-provided content.

Abstract: Methods and systems for providing targeted marketing include using consumer-centric indices to identify users who are most conversant with marketing communications. In particular, one or more embodiments generate a model that indicates a probability of user interactions based on dynamic data. The dynamic data indicates a time to action for each user interaction with a marketing communication within an observation window. The model fits the dynamic data to a distribution and determines the parameters of the distribution. Using the parameters of the distribution, one or more embodiments calculate interest scores for users who have received marketing communications. One or more embodiments select a set of users as a target audience based on the interest scores and provide marketing communications to target audience.

Abstract: The present disclosure includes systems, methods, and non-transitory computer readable media that utilize a genetic framework to generate enhanced digital layouts from digital content fragments. In particular, in one or more embodiments, the disclosed systems iteratively generate a layout chromosome of digital content fragments, determine a fitness level of the layout chromosome, and mutate the layout chromosome until converging to an improved fitness level. The disclosed systems can efficiently utilize computing resources to generate a digital layout from a layout chromosome that is optimized to specified platforms, distribution audiences, and target optimization goals.

Abstract: This disclosure relates to methods, non-transitory computer readable media, and systems that, based on a sparse textual segment, can use machine learning models to generate document variants that are both conforming to digital content guidelines and uniquely tailored for distribution to client devices of specific audiences via specific delivery channels. To create such variants, in some embodiments, the methods, non-transitory computer readable media, and systems generate suggested modifications to a draft document that correspond to features of content-guideline-conforming documents. Additionally, or alternatively, in certain implementations, the disclosed methods, non-transitory computer readable media, and systems generate suggested modifications to a draft document that correspond to features of audience-channel-specific documents.

Abstract: Techniques and systems are described to determine levels of competency of users as part of an online community and control generation of subsequent digital content to be used interaction of the online community with the users based on this determination. In one example, determination of the level of competency is based on relevance to topics of the online community. In another example, a determination is made as to whether the topic of the online community is stable before using user competency scores to control generation of subsequent digital content. In a further example, users of the online community are identified as exhibiting dormant or non-dormant behavior and used as a basis to control generation of subsequent digital content. In yet another example, user competency scores are adjusted based on a decay factor to address dormancy of users over a period of time.

Abstract: Techniques are disclosed for identifying the same online user across different communication networks, and further creating a unified profile for that user. The unified profile is an aggregation of publicly available user profile attributes across the different networks. In an embodiment, the techniques are implemented as a computer implemented methodology, including: (1) feature space analysis to identify relevant user features that allows for clusterization of the given target network(s), (2) unsupervised candidate selection to identify one or more candidate user profiles from each target network and that are likely belonging to a target user or so-called queried user, and (3) supervised user identification to identify a likely matching user profile for that target user from each target network. A unified user profile can then be built from data taken from all matched user profiles, and effectively allows a marketer to better understand that user and hence execute more informed targeting.

Abstract: Embodiments of the present invention relate to a determination of a user's exclusiveness toward a particular brand. User-specific entities are extracted from social media content associated with a user. At least a portion of the user-specific entities are brand-related entities that are specifically relevant to a particular brand. These brand-related entities are analyzed with respect to the user-specific entities extracted from the social media content to determine a level of exclusivity of the user to the brand.

Abstract: Techniques and systems are described to determine levels of competency of users as part of an online community and control generation of subsequent digital content to be used interaction of the online community with the users based on this determination. In one example, determination of the level of competency is based on relevance to topics of the online community. In another example, a determination is made as to whether the topic of the online community is stable before using user competency scores to control generation of subsequent digital content. In a further example, users of the online community are identified as exhibiting dormant or non-dormant behavior and used as a basis to control generation of subsequent digital content. In yet another example, user competency scores are adjusted based on a decay factor to address dormancy of users over a period of time.

Abstract: Embodiments of the present invention relate to a determination of a user's exclusiveness toward a particular brand. User-specific entities are extracted from social media content associated with a user. At least a portion of the user-specific entities are brand-related entities that are specifically relevant to a particular brand. These brand-related entities are analyzed with respect to the user-specific entities extracted from the social media content to determine a level of exclusivity of the user to the brand.

Abstract: Techniques and systems are described to determine levels of competency of users as part of an online community and control generation of subsequent digital content to be used interaction of the online community with the users based on this determination. In one example, determination of the level of competency is based on relevance to topics of the online community. In another example, a determination is made as to whether the topic of the online community is stable before using user competency scores to control generation of subsequent digital content. In a further example, users of the online community are identified as exhibiting dormant or non-dormant behavior and used as a basis to control generation of subsequent digital content. In yet another example, user competency scores are adjusted based on a decay factor to address dormancy of users over a period of time.

Abstract: Systems and methods provide for expanding user-provided content. User-provided input content is received via a user interface. Content that is relevant to the user-provided input content is identified from a repository of previously-generated content. The identified relevant content is divided into content sub-segments. From the content sub-segments, one or more pieces of candidate content are identified based on each content sub-segment's relevance to the received input content. At least one piece of identified candidate content is provided for display. A selection of one or more pieces of identified candidate content is received, such that the selected piece(s) of identified candidate content is appended to the received input content, thereby expanding the user-provided content.

Abstract: Methods and systems for providing targeted marketing include using consumer-centric indices to identify users who are most conversant with marketing communications. In particular, one or more embodiments generate a model that indicates a probability of user interactions based on dynamic data. The dynamic data indicates a time to action for each user interaction with a marketing communication within an observation window. The model fits the dynamic data to a distribution and determines the parameters of the distribution. Using the parameters of the distribution, one or more embodiments calculate interest scores for users who have received marketing communications. One or more embodiments select a set of users as a target audience based on the interest scores and provide marketing communications to target audience.