Abstract: A transactional social media platform. The transactional social media platform includes a social graph representative of relationships within the transactional social media platform. The represented relationships include consumer users and vendor users on nodes of the transactional social media platform that might also incorporate existing social media platforms. Consumer users may access video content from vendor users at a cost based on a number of factors. Upon providing consumer user access to video content, the system automatically charges or deducts the determined base cost from a corresponding consumer user account on the transactional social media platform.