Abstract: A polyethylene reusable grocery bag and/or polyethylene reusable retail bag linked to a proprietary Content Management System (CMS) that delivers multiple elements of easy-to-access, customer-driven value. Bag value includes and integrates large-banner bag advertising with bag digital coupons, bag augmented reality (A/R) video content, bag digital content, and bag peel-off coupons. Digital and A/R bag value is accessed by the consumer via QR code reader and/or an A/R application. CMS delivers bag value to the consumer in various configurations and process flows. CMS can reprogram and exchange the bag digital and A/R value using the same QR code or bag image. CMS can automate the brands response offer to each individual based on what the download and redeem (a 1-to-1 marketing engine). Bag value is not necessarily delivered all-inclusive on all bag products.