Abstract: The invention provides a system and method for modifying a webpage. In the system of the invention, a tag classification module classifies tags on the webpage; and a webpage modification module adds one or more predetermined functionalities to the webpage based upon the classification of one or more of the classified tags on the webpage. The functionality added to a webpage by the webpage modification module may be, for example, a menu of items associated with the classification of the tag, one or more activatable images associated with the classification of the tag or a toolbar.

Abstract: Disclosed is a system, application and method for providing online advertising. According to some embodiments of the present invention, a prediction engine functionally associated with an ad server is adapted to receive a partial user input and to predict a complete user input. The prediction engine may be integral with the ad server or may be connected to the ad server via one or more digital communication links. The prediction engine may transmit its results to an ad selection module, where the ad selection module may also be functionally associated with the ad server.