Abstract: A system and method for inducing user activity via enhanced web content. The method includes receiving data respective of interactions of a user with web content displayed on a user device during at least one electronic transaction, wherein the web content is associated with at least a product; determining, based on the received data, a user impression; generating a user profile including at least the determined user impression; determining at least one content modification parameter respective of the generated user profile; determining at least one criterion respective of the at least one content modification parameter; and causing a display of enhanced content based on the at least one content modification parameter, when the at least one criterion is met.

Abstract: The system and methods thereof provide for a delayed display of content on a consumer device. A user log-on from a consumer device to an electronic commerce (e-commerce) server is acknowledged. One or more parameters related to the user as extracted from the consumer device is identified. Respective thereto a threshold value for timing a display of motivational content on the consumer device is adjusted, thereby encouraging purchases of goods or services using the e-commerce server. The motivational content is selected respective of the parameters collected from the consumer device. The displayed content may provide a web link through which a counter offer may be sent from the consumer device to the e-commerce server.

Abstract: A system and method for inducing user activity via enhanced web content. The method includes receiving data respective of interactions of a user with web content displayed on a user device during at least one electronic transaction, wherein the web content is associated with at least a product; determining, based on the received data, a user impression; generating a user profile including at least the determined user impression; determining at least one content modification parameter respective of the generated user profile; determining at least one criterion respective of the at least one content modification parameter; and causing a display of enhanced content based on the at least one content modification parameter, when the at least one criterion is met.

Abstract: A method and system for preventing electronic shopping cart abandonment in an electronic commerce (e-commerce) website are provided. The method includes receiving by an e-commerce server a message that at least one product is added to an electronic shopping cart of the e-commerce website displayed on a consumer device; collecting by the e-commerce server at least one user-activity parameter related to a user of the consumer device; identifying, using the at least one user-activity parameter, an attempt of a user of the consumer device not to complete a purchase transaction of the at least one product; selecting at least one motivational content item for display on the consumer device; and causing a display of the selected at least one motivational content item on a display of the consumer device.

Abstract: A method and system for generating a real-time personalized price adjustment are provided. The method includes receiving by an e-commerce server a message that at least one product is added to an electronic shopping cart of an electronic-commerce website (e-commerce) displayed on a consumer device; collecting by the e-commerce server at least one user-activity parameter related to a user of the consumer device; collecting at least one product-related parameter to the at least one product; generating in real-time a price adjustment for purchasing the at least one product, wherein the price adjustment is generated based on the at least one user-activity parameter and the at least one product-related parameter; and displaying of the price adjustment in the electronic shopping cart in association with the at least product type.

Abstract: The system and methods thereof provide for a delayed display of content on a consumer device. A user log-on from a consumer device to an electronic commerce (e-commerce) server is acknowledged. One or more parameters related to the user as extracted from the consumer device is identified. Respective thereto a threshold value for timing a display of motivational content on the consumer device is adjusted, thereby encouraging purchases of goods or services using the e-commerce server. The motivational content is selected respective of the parameters collected from the consumer device. The displayed content may provide a web link through which a counter offer may be sent from the consumer device to the e-commerce server.

Abstract: A method and system for real-time price adjustment of products for sale on an e-commerce website are presented. The method includes receiving a request to adjust a price of at least one product; collecting at least one product parameter related to the at least one product; determining, based on the at least one product parameter, at least a minimum margin of the at least one product; computing an adjusted price for purchasing the at least one product for sale, wherein the computation is based on a current price set for the at least one product, the at least one product parameter, and the minimum margin; and causing a display of the adjusted price for display on the e-commerce website.

Abstract: A method and system are provided for effectuating an electronic negotiation between a consumer device and a merchant. The method includes identifying an interest of the user respective of a product offered by the merchant on an e-commerce website based on a received indication from the e-commerce web site; requesting a counter offer to a price requested by the e-commerce website; upon receiving the counter offer, retrieving metadata associated with the product; computing a score representing a probability that a merchant of the product would accept the counter offer based on the retrieved metadata; selecting at least one content item for display on the consumer device in response to the counter offer, the at least one content item is selected based on the counter offer and the retrieved metadata; and causing a display of the at least one selected content item on a display of the consumer device.

Abstract: A system and method for a consumer-to-merchant electronic negotiation is provided. The method includes receiving a time-limited initial binding offer from a consumer device for purchasing at least one product of choice from at least one merchant of choice responsive to the at least one product displayed on the consumer device and being offered for sale, wherein the initial binding offer includes at least an offered price for the product of choice, the product of choice, and the at least one merchant of choice, further wherein the initial offer expires after a predefined timeframe; determining whether the initial binding offer received from the consumer device is a valid offer for the product of choice; analyzing the initial binding offer using at least one first preconfigured rule received from the merchant device; and generating a time-limited merchant response respective to the analysis of the initial binding offer.