Abstract: A feedback enrichment system comprising a processing circuitry configured to: obtain (a) user journey information of a plurality of user journeys, each performed in a respective session within a website or a computerized application, each of the user journeys including information of a respective series of actions made by a corresponding user, within the website or the computerized application, in order to achieve a goal, and (b) feedback information, indicative of feedback provided by the user associated with a feedback user journey of the user journeys; identify matching user journeys of the user journeys being the user journeys that meet a similarity criterion with the feedback journey, wherein a second user associated with at least one of the matching user journeys did not provide feedback for the respective matching user journey; and determine a feedback impact score associated with the feedback information, based on analysis of the matching user journeys.