Abstract: According to an embodiment, a data processing apparatus generalizes an element described in advertising campaign information and holds a plurality of switchable derivation methods to be used for deriving a first target model representing a recipient image. The data processing apparatus generates, on the basis of an attribute and an action history of a recipient collected from the recipient, recipient information indicating a characteristic of each attribute of the recipient and holds a plurality of switchable derivation methods to be used for deriving, for each attribute, a second target model representing a recipient image. Further, the data processing apparatus determines a target model who is a target of the advertising campaign.

Abstract: According to an embodiment, a data processing apparatus generalizes an element described in advertising campaign information and derives a first target model representing a recipient image. The data processing apparatus generates, on the basis of an attribute and an action history of a recipient collected from the recipient, recipient information indicating a characteristic of each attribute of the recipient and derives, for each attribute, a second target model representing a recipient image. Further, the data processing apparatus determines a target model who is a target of the advertising campaign.

Abstract: A POS system for managing information from POS terminals, includes a first terminal in a first store and generating first information in a first format including data fields each storing data related to an item purchased in a transaction, a second terminal in a second store and generating second information in a second format including data fields each storing data related to an item purchased in a transaction, a store server configured to manage the first and second information, and a management server configured to acquire the first and second information from the store server, when the items indicated in the first and second information are identical, modify the first and second information such that each information includes the same data fields, aggregate the data in the corresponding fields of the first and second information, and transmit the aggregated data to the store server or an external device.