Abstract: An insole for a shoe is provided, having a display surface, preferably disposed on an insert, for the display of information when the insole is in place in a shoe. A shoe, for example a sports shoe, is also provided having a receiver disposed on its external surface. The receiver retains an insert having a display surface, visible when the shoe is being worn and adapted for the display of information. The display surface may carry a brand or other design and/or emit light or sound by means of a suitable emission device. An accessory for a shoe comprises a mount for securing to a shoe, the mount having a display surface adapted to be visible when the shoe is being worn. The mount preferably holds an insert of the kind mentioned above.