Abstract: The multimedia content presentation system and method includes a preparation component, a deployment component, an interface component and a metrics component. Multimedia content assets and targeted advertising are placed by the preparation component with a hierarchal N×M matrix of display cells. The deployment component uses conventional transmission networks, such as the Internet, broadband cable and wireless phone systems to transmit to the interface component a configuration file defining a matrix of display tiles. The interface component presents and navigates the user through a hierarchy of display palettes, multimedia assets and targeted advertisements on a variety of platforms, such as televisions, personal computers, personal digital assistants and cell phones. The interface component further collects usage data and provides the data to the metrics component for use by the preparation component and the deployment component for targeted content and advertisements.

Abstract: The multimedia content presentation system and method includes a preparation component, a deployment component, an interface component and a metrics component. Multimedia content assets and targeted advertising are placed by the preparation component with a hierarchal N×M matrix of display cells. The deployment component uses conventional transmission networks, such as the Internet, broadband cable and wireless phone systems to transmit to the interface component a configuration file defining a matrix of display tiles. The interface component presents and navigates the user through a hierarchy of display palettes, multimedia assets and targeted advertisements on a variety of platforms, such as televisions, personal computers, personal digital assistants and cell phones. The interface component further collects usage data and provides the data to the metrics component for use by the preparation component and the deployment component for targeted content and advertisements.