Patents by Inventor Noelle Huynh

Noelle Huynh has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Predictive video advertising effectiveness analysis
    Patent number: 9245280
    Abstract: Effectiveness of video content is predicted using an automated or semi-automated analysis process operating on a computer. Video content is analyzed using image and audio data processing to assign a collection of attributes to a video ad. The collection of attributes is correlated to a historical effectiveness (e.g., click-thru rate) of past video ads in the same or similar attribute space to obtain predicted ad effectiveness. Differences between the collection of attributes and historical attribute spaces of greater effectiveness may also be determined and reported in the form of suggestions for improving the effectiveness of the ad.
    Type: Grant
    Filed: August 2, 2013
    Date of Patent: January 26, 2016
    Inventors: Hua Zheng, Jean-Paul Colaco, Noelle Huynh, Joyce Zhang, Xuan Wei
  • PREDICTIVE VIDEO ADVERTISING EFFECTIVENESS ANALYSIS
    Publication number: 20140040019
    Abstract: Effectiveness of video content is predicted using an automated or semi-automated analysis process operating on a computer. Video content is analyzed using image and audio data processing to assign a collection of attributes to a video ad. The collection of attributes is correlated to a historical effectiveness (e.g., click-thru rate) of past video ads in the same or similar attribute space to obtain predicted ad effectiveness. Differences between the collection of attributes and historical attribute spaces of greater effectiveness may also be determined and reported in the form of suggestions for improving the effectiveness of the ad.
    Type: Application
    Filed: August 2, 2013
    Publication date: February 6, 2014
    Applicant: Hulu, LLC
    Inventors: Hua Zheng, Jean-Paul Colaco, Noelle Huynh, Joyce Zhang, Xuan Wei