Abstract: The present disclosure provides a system and method for creating websites that is accessible to people without significant web development or programming experience. The disclosed method combines a graphical approach with a logic-based approach by providing a user interface in which site creators may place variant content elements, or “variants.” Placing variants allows the website to dynamically change its appearance based on context. Variants are presented in response to fulfilments of one or more rules, which are created using conditional statements made up of vernacular strings and symbols. Thus, creating rules in order to trigger displays of particular elements is easy for a lay person, and allows for enhanced flexibility in creating websites.