Abstract: Methods and systems produce and render digital video content having individualized or customized product placement at time of production. The system re-defines how product placement is manifested and delivered to content audience members. Specific products from vendors in an output video stream are shown for specific users. There is a degree of granularity, down to single user-level customization for product placement. Essentially, there is a fine-tune matching between a vendor profile and a user. This ability to modularize product placement is done at time of production, while the video is being shot, and immediately broadcasted and rendered on users' devices. Any malleable, non-critical object in a scene is a candidate for product placement and various factors may be used for the customization, such as demographic, geographic, socio-economic and other factors.

Abstract: Methods and systems produce and render digital video content having individualized or customized product placement at time of production. The system re-defines how product placement is manifested and delivered to content audience members. Specific products from vendors in an output video stream are shown for specific users. There is a degree of granularity, down to single user-level customization for product placement. Essentially, there is a fine-tune matching between a vendor profile and a user. This ability to modularize product placement is done at time of production, while the video is being shot, and immediately broadcasted and rendered on users' devices. Any malleable, non-critical object in a scene is a candidate for product placement and various factors may be used for the customization, such as demographic, geographic, socio-economic and other factors.