Patents by Inventor Nolan Thomas Brown

Nolan Thomas Brown has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Attributing offline conversions to online activity
    Patent number: 11354709
    Abstract: A method, system, and computer program product provide the ability to connect online and offline activity. Advertisement delivery information is acquired. The advertisement delivery information includes an advertisement identification and a user identification identifying a user to which the advertisement was delivered. Beacon information is acquired. The beacon information includes a beacon identification and location. The beacon identification and the device identification are received from an application executing on a first device associated with the user. The application receives the low energy signal from the beacon identified by the beacon identification. Based on the advertisement delivery information, beacon identification, and device identification, conversion of the advertisement is directly attributed. Conversion information based on the conversion is then provided.
    Type: Grant
    Filed: July 14, 2015
    Date of Patent: June 7, 2022
    Assignee: VIANT TECHNOLOGY LLC
    Inventors: Keith Reynolds, Ezra Suveyke, Nolan Thomas Brown
  • ATTRIBUTING OFFLINE CONVERSIONS TO ONLINE ACTIVITY
    Publication number: 20160019603
    Abstract: A method, system, and computer program product provide the ability to connect online and offline activity. Advertisement delivery information is acquired. The advertisement delivery information includes an advertisement identification and a user identification identifying a user to which the advertisement was delivered. Beacon information is acquired. The beacon information includes a beacon identification and location. The beacon identification and the device identification are received from an application executing on a first device associated with the user. The application receives the low energy signal from the beacon identified by the beacon identification. Based on the advertisement delivery information, beacon identification, and device identification, conversion of the advertisement is directly attributed. Conversion information based on the conversion is then provided.
    Type: Application
    Filed: July 14, 2015
    Publication date: January 21, 2016
    Applicant: VINDICO LLC
    Inventors: Keith Reynolds, Ezra Suveyke, Nolan Thomas Brown