Abstract: A system and method for scoring contract entities is disclosed. The system obtains past performance data associated to an account comprising historical data associated with the account for a predefined time period and determines a data field associated with the contract entity. The system may further retrieve customer management data associated with the contract entity and detect a purchasing behavior associated with the account. Further, the system may determine a cohort comprising a subset of contract entities grouped therein, wherein the contract entity is grouped in the cohort based on the purchasing behavior. The system may then calculate, based at least on the grouping of the contract entity in the cohort, an impact score, and a prospect score for the contract entity.